EDIT: Yes, you can actually download everything for free.
I guess I know what I'll be doing for the next few months.
Here is a story on this thing from Pitchfork. It's basically a way to make money (through ads) off of what everyone in China already does, which is downloading music for free. But now it's legal! This is a move by Google (partnering with Top100.cn) to challenge Baidu, a searrh engine which provides a lot of shady links to illegal downloads (which are suspected by some to be covertly hosted by Baidu itself). I have used Top100 to download Chinese music before, but this vastly expands the amount of legally/freely downloadable music.
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